und.Athens - A Walk on the Alternative Side of Greek Art with und. Athens City Guide
It’s been a very busy year for contemporary art in Athens, with large exhibitions taking place in the city’s most important museums, and Documenta 14 filling Athens with new art for 100 days from April to July. Meanwhile, the city’s underground art scene has been busier than ever, with many independent art spaces and alternative exhibitions happening in the shadow of the more prestigious mega-events.
The fact that this scene has been widely unmapped and undiscovered led local editor and writer Kiriakos Spirou to publish und. Athens, a city guide that focuses on Athens’s alternative art scene and contemporary culture. Designed for visitors who are curious about new and experimental art, or are seeking an insider’s experience of the Greek capital, und. Athens is the first art guide of its kind in Greece, and offers the most comprehensive art directory of Athens to date.
What makes und. Athens so innovative in the field of contemporary art communication and promotion is that it maps an uncharted segment of local culture, and then presents it in a well-designed and organised way so that it can reach a wider audience. und. Athens recommends curated art walks that can be followed by visitors at their own leisure and discover the alternative side of the city as well as experimental and emerging art. The map of und. Athens also includes suggestions of where to eat and drink, some local shops, transportation information and important landmarks that help visitors find their way around town. The design of the map was done by the studio of Greek editorial designer Natassa Pappa in close collaboration with the editor. “My aim was to provide visiting art professionals with a tool that would enable them to discover new and emerging art in the city,” says Kiriakos Spirou. “It was my way of giving the independent art scene legitimacy and exposure, and help independent artists and venues with an opportunity to be discovered by an international audience. This is why und. Athens also maintains an online journal, where we publish interviews with emerging or lesser-known artists, as well as stories from the alternative side of the city.”
und. Athens is currently available in bookshops and galleries in Athens, Mykonos, Limassol, Nicosia and Amsterdam, as well as online. For more information visit und-athens.com or follow und. Athens on Facebook and Instagram.
PHOTOS: Giorgos Vitsaropoulos